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SELECTRESS IRIELA

Iriela is a DJ, producer and futurist set on bringing people together through the power of music. Selectress Iriela began her journey on reggae radio in Boston in the nineties on 88.9FM WERS, and toured the world since, launching her production company, music festival and international nonprofit organization/ tech company. Her deep house track “No Sleep (Till NYC)” debuted on the Traxsource AfroHouse Essentials chart with music video views climbing by the minute. Iriela regularly assembles all-star teams on her productions, from hundreds of performers she booked for her music festival, Culture Fest International, to a collaboration including Lady Starlight, Ali Shaheed Muhammad of A Tribe Called Quest and Amp Fiddler on an upcoming project with her conscious tech company, Second World. Catch her on screen as a host on New York Fashion Week Style 360 and actress on the Poundz webseries – and check out her recent interview and live DJ set on the Sway in The Morning program on Shade45 channel on Sirius FM.  Iriela served as Kingston Entertainment Correspondent for IRIE FM Jamaica, and actually had a role in the reissuing and release of many rare Studio One records for the Heartbeat label. A big highlight for her was appearing on the recent incarnation of The Arsenio Hall Show, and being invited to play on friend and legend DJ Scratch’s Scratch Vision program! Selectress Iriela performs alongside artists like DJ Spinna, Louie Vega, Breakbeat Lou, Just Blaze and legends Chaka Khan, The Wailers, Burning Spear, Toots and the Maytals and more.

As a filmmaker her first feature film is a decade deep in production around the world, “Reggae Revolution” features interviews with a who’s who of the genre including everyone from Sly and Robbie, and Mad Professor to Mutabaruka.

Selectress Iriela spins on behalf of her global mission with her edutainment group, Second World (www.second-world.com) which itself was inspired from her love of music and her research in international development in Jamaica- where she lived in Kingston. To bridge the gap between the so-called “First” and “Third” world, Iriela founded her production company to combine the power of media production, musical events and fairly traded art empowerment to uplift and edu-tain all. She is the founder / producer of the interactive media and music festival, Culture Fest International ethical global events. Iriela is an original member of Boston’s Toneburst Collective and credits her work with the boundary pushing collective as a big influence in her interactive event production approach. To this day Iriela works with experimental pioneers like turntablist DJ Darryl Hell and groundbreaking event, Beat Research in Boston.

Memorable DJ gigs range from playing an all vinyl 90’s reggae set to find DJ Kool Herc standing next to her in the booth with his approval, spinning at a film premiere at Lincoln Center, rockin’ an outdoor dancehall in Maroon rebel settlement Accompong in Jamaica- to DJing an underground club in Berlin. Iriela has played on some of the best sound systems in the world such as Analog BKNY and at the hottest parties like Deep Space with François K, Funk Box with Tony Touch, Mobile Mondays! all vinyl party, and venues such as Cielo, Output, and respected mainstays like Nell’s and CBGBs in New York City.

With over twenty passionate years in the industry, Selectress Iriela looks forward an array music releases, production and writing.  Iriela prides herself in producing events and music which booms with the force of that classic Jamaican sound system – our world’s original “club” experience – and a special reminder that this is our collective heartbeat – the irresistible beat of the drum.

Selectress Iriela sees music as “. . . a revolutionary force like no other. A universal vibration uniting us all.”

Music


Upcoming Shows

Videos


June 18th and 19th have arrived! Don't miss out on your chance to become transported to #Jamaica #Jam to see living… https://t.co/x1CPggbSKI
about 1 day ago | @iriela

PHOTO GALLERY

Latest News

Come with me on a trip to Jamaica   See you tomorrow & Wednesday as I play my heart out in honor of the living legend and my dear friend of many years Toots and the Maytals! We all could use this musical healing - perfect timing because we have 2 nights jam packed with uplifting energy just for you : taking you to the highest heights  at this 2 night double header at Brooklyn Bowl June 18 and 19th Doors 6pm sharp. The dance party kicks off at 6:30pm - see you on the dance floor! Joining us also don't miss Victory 6/18 & Van Gordon Martin 6/19. Ticket link in bio- it always sells out so get them while you can and witness this incredible show live + direct! This is what it is all about. ♡

Making some special selections for the double header tomorrow @brooklynbowl June 18 + 19th - sweet reggae music  all night long! I will be playing the most soul / feet movin tracks just for you  on behalf of legendary reggae father @tootsandthemaytalsofficial live in concert! 6pm doors, get your tickets while you can- link is in the bio! Also on tap don't miss Victory 6/18 & Van Gordon Martin on 6/19.  @_peggypardo

ReWIND!!!!< to a few yrs back Bringing.... just a few records to play for 6/18 & 6/19 - he's only the father of reggae music so .... ・・・ on deck  Got my workout in hauling these crates 🏋️‍♀️ wouldn't have it any other way for the honor of opening for reggae legends @tootsandthemaytals  . . . . . . . . . . . . . . . . . . . . . . . . . . . .

What an honor to be on tour for two very special nights of music with the legend & friend I affectionately call my grandfather  the for 6/18 and 6/19 Toots is one of the great voices of Jamaica;  whose career spans every development in Jamaican music, from through #rock-steady to #reggae.. and the influence on hip-hop, & our global club and DJ culture can't be overstated.  have helped to chart the course of Jamaican music w/ unrivaled delivery & dynamism, setting new standards of excellence, & becoming the most enduring of all #Jamaica's groups. 🇯🇲 #photo: circa in the sound booth prior to MCing his show at the original :)  $1 from each ticket being donated to the Toots Foundation! in link in bio!️
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@brooklynbowl

Picture this!   vibes booming through an open air Jamaican hillside dancehall with the backdrop of the sound of crickets in the gorgeous scene of a crowd swaying and skanking as we dance the night away to sweet reggae music! Hope you are ready for this one because the living legend and my dear friend of many years Toots and the Maytals will most certainly be taking you to the highest heights  at this 2 night double header at Brooklyn Bowl June 18 and 19th Doors 6pm sharp. The dance party kicks off at 6:30pm! Joining us also don't miss Victory 6/18 & Van Gordon Martin 6/19. Ticket link in bio! Get them while you can and witness this incredible show live and direct! This is what it is all about.  ♡

Picture this!   vibes booming through an open air Jamaican hillside dancehall with the backdrop of the sound of crickets in the gorgeous scene of a crowd swaying and skanking as we dance the night away to sweet reggae music! Hope you are ready for this one because the living legend and my dear friend of many years Toots and the Maytals will most certainly be taking you to the highest heights  at this 2 night double header at Brooklyn Bowl June 18 and 19th Doors 6pm sharp. The dance party kicks off at 6:30pm! Joining us also don't miss Victory 6/18 & Van Gordon Martin 6/19. Ticket link in bio! Get them while you can and witness this incredible show live and direct! This is what it is all about.  ♡

💭Who would have thought growing up watching the feat that was global music festivals, l would be standing at the feet of a statue of Beethoven at the historic New England Conservatory celebrating how far we have come with @culturefestinternational One thing I have learned through the hard work, dream team and partnerships required to pull off such large events is that it's important to reflect on not just failures, but success too. Take a moment and meditate on each victory along your path! Custom silk dress by @samuelvartan  ♡

New 📽 alert! From weavers above the clouds in the Peruvian Andes to Detroit fashion designers in the heart of Aretha Franklin's stomping grounds, 🏼 my musical journey has me combing the earth 🌎 for both stunning sonic vibes & conscious Makers; the inspired + purpose filled souls!  = Music, fashion and art that moves me in more ways than one. Check out powerhouse DJ, event producer, CEO, & definitive Detroiter Mr. Bruce Bailey who not only played 3 separate events with me during the last installment of the & @SunsetBoogie Detroit, but he also gave me a personal tour of his brainchild @musichallboutique which happens to be at a particularly sweet historical spot in the fine music culture of Detroit!  Now that's #FashionablyFair! ♡
Music by @rickthegodsonwilhite 📽 @acronymofficial @secondworldofficial

https://scontent.cdninstagram.com/v/t50.2886-16/62458029_1286129078219627_4011438682073757401_n.mp4?_nc_ht=scontent.cdninstagram.com&oe=5CFC98F6&oh=f0145e1d6f9a464a645f3a263221e200

🏻 Thankful for years of beautiful and meaningful programming on behalf of the Second World Movement! Be sure to follow Culture Fest International global events & sign up for the waitlist for Second World at www.second-world.com for the latest in cool + conscious style. 😎 @culturefestinternational
・・・ Giving thanks for all the good vibes  The premiere destination festival celebrating global consciousness is returning... @culturefestinternational @leonthepeoples @rebelvalerieparker @selectressiriela ♡ .
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Big love & thanks  Fun times w/ @latinprince